The Mad, Mad Rush...

It's that time of the year when the nation is not only caught up in elections and seats, but where its citizens are scrambling for seats of another kind - school admissions for their kids. If you are a newly married couple or someone who has nothing to do with school-ready kids, you may ask - so what is the big deal? Well ask your dear friends who have or who are trying to gain admission for their precious cherubs - their decision awkwardly balancing between their idea of fine schooling and the devil in this case, affordability. Yes, newbies, marching your child off to the "perfect" school is a milestone and ordeal by itself. One wrong turn and you end up failing the society, your all knowing parents, parenting and lastly maybe your child even. Or so it seems.

Image from cheekywipes.com

So this piece is dedicated to the majority of the parents who feel lost, confused and burdened by a such a mammoth rite of passage. What should you consider while deciding your child's school? Is there room for error? A fair amount of reading up, asking around and visiting around certainly helps. At the very least, we should strive to understand a school's heart and soul by asking the right questions and picking up the right signals, whilst we choose, evaluate and finally zero-in on the right school.

Meeting with the different members of the school is like meeting with your future in-laws. It is meant to be hunky dory on the outside, but a lot of awkward questions and doubts lurk inside. Don't be fooled by the flash and flutter of honeyed words, pompous attitude and astronomical numbers. Just like a good match is made by understanding each other completely, no matter how awkward the questions, it is better to get it out of the way first.  So here's what you should know about your child's school:

Going the Distance: Some people really feel their child must 'go the distance' for the best schooling experience. If you ask me, no! Choose schools not beyond a 4 - 5 km radius,lesser if possible. Initially this may not matter, but in the long run, it will save you a lot of worry and energy. And trust me, with sick people out in the world, it is stomach churning, till your child gets home safe and sound especially if travelling by school, public or private transport. Travelling miles back and forth at such a tender age is not going to win them any extra points. Life is tough - don't give them a taste of it already!

Play, Plays and Place: Though there is a paradigm shift in parents' expectation of what a school should offer - some schools are still stuck in the previous generation. And mind you, that includes some so-called top schools too. That doesn't matter - we needn't follow the crowd, if at the end of the day, we are hoping for balanced, well rounded kids who have the freedom to explore and choose. That is where a school environment becomes pertinent - otherwise I know of many capable parents who can really home-school their kids. So if a school doesn't offer play, enough place to play, enough opportunities to play and be part of events, plays, programs and meets, don't even think about it.

Middle class approach: Yes class is preferable, middle-class is mandatory. Suffice to say, its always better to choose a school that understands parents being anxious about their kids, that is quite frugal when it comes to demanding money, that believes in courtesy, heritage, patriotism and lastly treats children as children - neither as demigods nor as guinea pigs. Schools that begin and end their conversations with their pass percentage, what they have achieved in the 'past', strict admission procedure or about how many branches they have across the city, country and the world will fail miserably here.

Communication & Platforms: Many people omit to evaluate these aspects. Remember the first few years, you will never know how your child is faring or even what is s/he doing at school. And they are also too small to tell you what happens at school. In such a scenario, a school needs to provide enough open house sessions, events and parent teacher platforms to help you understand what is happening at school. Also no school is big enough to NOT listen to a student or a parent. So no matter how small or grown up your child is, you just should not have a problem meeting the right people. A good school understands that its most important foundation is its students and parents.

Approach to Outliers: You can never hope to educate your child in a place which does not believe in equality. And that means, a school that does not differentiate between abilities, background, potential and nature of children. Do understand their approach to children from underprivileged backgrounds and children with challenges, not to mention children with a learning disability as well as difficult children. If you feel this matter doesn't concern you, then just pray your child does not turn out to be aggressive, hyper active, attention-deficit or even a laggard now or in the future. Schools that don't accommodate outliers, are sure to be intolerant to anything but the best, unless you are affluent and powerful.

Remember the heart of any schooling experience are the teachers and even in a great school, the schooling year is shadowed by the kind of teacher/s that your child is destined to be with. If you ask me, the quality of teachers is the deal clincher in any school and since teachers keep rotating in and around neighboring schools, every school has its list of good, bad and great teachers. So if you feel you are hearing the right things as far as the above aspects are concerned, don't be too worried about academics - definitely a school that gets these things right can pack a punch when it comes to academics and numbers.

Essentially, it means that the most popular school is necessarily not the best one. Any school that knows the art of academics and the pulse of children ought to get these right. Look for goodness, not greatness in a school. Don't dismiss a school because it is new - being in the first batches of a good school is very rewarding. Avoiding the pitfalls of hearsay and popular opinion, ask your questions, form your opinions and make an informed choice. And finally when you do decide, remember the only person you ought not to fail is your child. It sure is an exciting journey ahead!

HERE'S TO GREAT BEGINNINGS! CHEERS!

Resolve this New Year...

".... I never understand, but I believe. Help me hold on to it."

                                                                               - Anon

Are you one of those people who says, "New Year Resolution'....Nah!!! Despair not, you are not alone.But I was surprised though reading the list of New Year resolutions in the newspaper today and it hit me that, "Some people never give up". I was a naysayer too until a few years ago, but the tricky 30s kick in and alongwith it a sense of restlessness set in. Not just because it struck me that life can be meaningless even when and especially if it is perfect, but also because of the unsavory feeling that the best 30 summers and winters have already whizzed past you. I realized life can get pretty mean and miserly if you are way too complacent and even if you are way too comfortable. Purpose and meaning no longer become cliche`s... they become as potent and palpable as the sugar cravings you have after lunch. Ouch!

The 30s are a hard time - I give you that. The trick is to be forgiving, yet challenge every thing you took for granted about yourself and your relationships. Its about giving yourself a chance knowing full well when and how you will fail. So sail thro' the 30s and I reckon there's light at the end of the tunnel - I am simply saying who knows, the 40s could be kinder.

And every New Year - I give myself another chance. Maybe I will fail in a day, a week or even a month. But the important thing is to be kind - start again, continue... whatever! And the only thing that can scoop you up from massive disappointment is hope - even an ounce of it. The silly things begin to matter - those things you dismissed as juvenile and beneath you. You sigh that you, not your life is your biggest disappointment as well as your biggest redemption. You make peace with the fact that life is not about the large, big stuff - its about the small, almost invisible stuff - about being hopeful and positive and kind and not necessarily about being successful, beautiful and rich. And yes, there's also this distant nagging 'ding-ding' that the clock is ticking and there's so much to do and so little time left.

So don't scoff off New Year resolutions - people who made them never got hurt. They are just foolishly persistent people who invested in themselves every year. They are people who believed in the New Year, just the way we sweat to make our children believe in the Santa Claus and the tooth fairy and even the one eyed demon that would come at night if they did bad things. Now, that's not half so bad. So make a list, write a graffiti across the wall, hang a poster, post it on your fridge - whatever - remind yourself you have another chance and certainly deserve one. More people died of disillusionment than of failure. Maybe you are one of the many who says, I resolve not to make a resolution, but beware the numbers on the other side are certainly going up, year after year. Don't be on the wrong side of hope. So do yourself a favor and make up a New Year wish. And run along with it, as much as you can.

HAPPY NEW YEAR TO YOU. MAY YOU ALWAYS BELIEVE!

INDIAN FILMS ARE NOT RESPONSIBLE!

Karan Johar and the entire Indian film industry were up in arms recently when being accused of the fact that the item numbers in movies were responsible for rapes and the general abuse of women in our country.  Agreed, it is up to each individual to not get carried away by the content shown in films and also the RIGHT to not buy a ticket to watch the movies we are offended by. Uh, huh but filmmakers playing safe and shying away from any kind of moral responsibility for the way films have encouraged or upheld women being objectified in our country is no good too.

Here's my account of how and where Indian films objectify women and are also equally to blame for male machismo and violence. To be fair to all, wherever possible, I am using recent movies as an example for each of the points below. I am not even going south - where heroes are considered the very avatars of the God Almighty himself, let's just talk about the recent Hindi movies, so our film makers will get off their high horses regarding "women empowered" movies they are making:

1. Let's start with item numbers - Item numbers themselves are not wrong, but how they are perceived and projected in the movie is. Don't all films glorify the men that are leering or being macho with the females in these songs? Most often, isn't it the male lead who is being flirtatious and all 'touchy-feely'  with the female character in question? Isn't it that when there is an item number with men, women around are rarely shown as lusting after the man, while inevitably IT IS ALWAYS THE OTHER WAY AROUND. MOVIES: Agneepath, Dabangg 1 & 2 etc
2. Again, with items numbers, is a rationale offered behind the item songs? Compare item songs in 'Dabangg' and that in 'Chandni Bar' or any of our yesteryear star Helen's movies. In most, if not all movies, Helen was a character in the films she did item numbers in and the most beautiful, evergreen and melodious songs were filmed on her. Does the picturization suggest that a girl is doing dirty dancing for her livelihood or that she just drops from heaven to give the 'hard-working, social do-gooder' hero a GOOD TIME? MOVIES: Agneepath, Dabangg 1 & 2 etc
3. In MOST of our films, isn't it an important scene, where the males give a morality lecture to the female of what is socially acceptable and why - like "..Children are 'God's gift' and you cannot abort", "You cannot be haughty or selfish - put your family first, listen to your elders even if they are unreasonable, narrow minded old cows", "..you cannot wear dresses you like  else...." MOVIES: Aitraaz, Kabhie Khushi Kabhie Gham etc
4. Some filmi stereotypes of women - If they are career minded, they are always portrayed as selfish, haughty, frigid and sometimes even unscrupulous. If they are sisters or mothers to the hero, they are always dressed traditional with their heads bowed down - all sister characters are not looked upon kindly if they fall in love, wear short dresses or abandon their hypocrite, male chauvinistic husbands. After a female character gets married almost always the dress code undergoes a drastic change. The MOTHER IN LAW is always projected to be interfering, loud, heartless and downright BITCHY.
5. Most often a woman is showed as being stupid or opinion-less, her only purpose in life being falling in love with the hero, making his home and getting the social activist hero to bed. MOVIES: Singham, RACE 1, 2 and every other sequel I am sure, Ajab Prem ki Gazab Kahani
6. Aren't only the males offered the right to infidelity, two-timing, flirtatiousness and promiscuousness, while it is portrayed in an entirely different light when it comes to females? MOVIES: Cocktail, Gangster
7. Isn't stalking, wooing, eve teasing all portrayed as perfectly rational and in fact a man's birth right in most Indian movies? MOVIES: Dabangg, Kal Ho Na Ho
8. Almost always, why aren't WOMEN in Indian films ever allowed to slap a guy or reprimand a man no matter what he does, whilst all men in films are 'slap-happy', their bravado is in fact measured by it. Well you know what they say, 'Indian NAARIS should know their sabyata'.
9. Why aren't women on screen allowed to take decisions on abortion, child birth, even marriage? Why are they always shown to be right and happy to leave such decisions to the family/the man? MOVIES: Aitraaz, Hum Aapke Hain Koun,
10. And, Mr Karan Johar, what is the whole brouhaha over weddings in all your films? Ever been to a real wedding - ever seen the omnipresent tension and unnecessary hardships borne by the couple's families. Its time you understand that 'marriage' and 'wedding' are two different things - get off your high horse as a pious torchbearer of Indian culture, by glorifying BIG FAT INDIAN weddings IN ALL YOUR FILMS. Please!
11. Aren't most 'hit' pictures about the 'boy's family accepting girl and vice-versa and everybody struggling by hook or crook to get 'liked' by each other's families. Why is being 'liked' such a BIG DEAL in our movies? MOVIES: You name it - SRK became King Khan acting in a host of those.
12. Do most of our films even warrant women characters or are they simply eye and arm candy? Why do we have three heroines in the movie RACE 2, when you are scratching your head as to why at least two of them are not even needed in the plot? Is it about keeping employment stats in the film industry high?
13. Does a scene picturized on a woman intend to capture her cleavage, her curves and her shapely bottoms or her personality and her role in the overall plot?
14. Don't all films mistake vulgarity, force, lust and male chauvinism for sex, passion and sensuality?
15. Aren't all films based on physical appearances and what you can do if you are beautiful and what a total failure you are if you are not? Don't films just make us cringe at our imperfect bodies, natural looks and tanned faces?
16. And how do we portray rape survivors in movies - as outcasts or as bravehearts, as tainted or as normal? Don't we show in our films that it is the end of the world for rape survivors, that men are doing a 'favor' by marrying them or 'accepting' them?

And, yes, we have the right to not buy a ticket to watch a 'Chikni Chameli', but God save us, if even seemingly thinking actors peg their otherwise not so bad movies' success to a seedy item number, in the name of commerce and entertainment. What's the difference between the policeman who bribed a victim's family to push the crime under the carpet and these so called film makers - isn't everybody just saving their ass?

Dear Filmmakers - Don't wash your hands off of these depictions of women in the garb that films ape society - the society is what you and I are made of. Don't think you can dish up any cock and bull stuff and imagine you are being creative and realistic and so cannot be held accountable or responsible. Well, if you think you are entitled to make films objectifying women, please also remind us, while promoting your films that the content in your film may be offensive and that we have the RIGHT to not watch your movie. If nothing else, atleast have the decency to keep your mouth shut and not talk about women and women's rights and how films have nothing to do with what is happening in the country.

Free to speak, but...

"Girls arrested for a post on FB opposing something, something"

"Techie arrested for a tweet opposing someone"

"Some leader denounced and came under fire for saying someone's IQ level equals some one else's"

"Some leader denounced for saying he admires Hilter"

"Some cine-star made to apologise because she supports abortion"

'Someone's novel banned in India because he opposed something/glorified something"

"Some painter was banished from India because he portrayed Indian goddesses in his own way"

Maybe each of the above headlines are of a different nature and have different connotations - but to me they all have an underlying theme - You are free to speak, but not something that I don't agree with. And if you do, you hurt my sentiments and my pride.

Image from www.luckybogey.wordpress.com

This is very disturbing because, depending on who I am and what I can do, I could choose to react to your right to opinion in various ways. So if I am just an ordinary citizen, the 'aam aadmi' - I can curse you, give you gaalis on any social platform or make you the butt of my jokes near the office water cooler, or if I am really someone with power - muscle, money, political or underworld, I can put you behind bars, snatch away the dignity your work deserves, disfigure your face, break your bones or even have you killed. In short, the 'the right to be provoked' seems more fundamental than the 'right to speak'.

To me, it just seems unfair that people and media hype and react to the instance when someone was sent to jail for 'expressing her sentiments' and just ignore the other instances when a lesser fate was meted out for the same "crime"...Each instance was a violation to someone else's freedom of expression.  To me, the unconscientious trend of intolerance to another's opinion is dangerous enough, how someone opposes it is just an aftermath. As a country, as a class, if tolerance to another's opinion, no matter how irrational, insensitive and stupid, cannot be practiced, we are setting very bad precedents and transitioning a very explosive nation to the next generation. The tendency to be easily provoked, to be easily hurt and to be easily 'stupid and vulnerable' can cloud our rationale, our judgment and eventually our decisions and actions.

If you have seen or read or heard about mob culture, you will realize that people in a mob are generally good, decent people - often loving spouses and fathers - they just acted the way they did, because " their sentiments were hurt, they were provoked". People in a mob do not think, certainly do not understand, but almost always react. And my fear is, if we don't practise tolerance and restraint, we can end up doing more harm to our people and to our society, when 'provoked', if 'hurt'...the kind of harm we read in newspapers, watch in television everyday.

Sometimes, I think, freedom itself is a precious power that few people understand and fewer can handle - a power which needs to be handled responsibly and with incredible maturity. We are seeing everyday how the press misuses this freedom. A free society is one where you are as free to speak as I am and I have the duty to listen or tolerate as much as you do. A free society is one which is vociferous and intolerant when it comes to degenerative practices, actions and mindset, but upholds to the very end, the right of its citizens to speak and speak as freely as possible.

Sounds impractical? See, I don't understand how someone could admire Hitler the same way as how someone could blame women for rapes, but I think blowing something out of proportion, making it a national debate or giving such things more attention than necessary, is not what a true democracy should practise. Instead of focusing on what someone said regarding rape of women and children, let's focus on bringing about laws and empowerment which ensures culprits do not get away with any 'gift of the gab'...

For better and rational laws and to bring about changes to the society, we need free, independent, fearless speakers and sometimes we need to tolerate stupidity once in a while to be able to achieve that. This is the society that condemned Galileo because he claimed that the earth moves and is not stationary. We need to go beyond just opinions and views to judge a person and today we are a country that doesn't take kindly to frank (ok, maybe sometimes stupid) opinions nor does tolerate its head of state being mum on critical issues. By now, we have all come to realize that it is better to have an opinion and take a stand rather than being 'mum' and 'aloof'.

So unless we have the power of reasoning and restraint, we will continued getting 'provoked' and 'hurt', no matter how harmless the opinion or the comment. And let's always remember - "Everyone is free to speak, no ifs and no buts!

Marriage: You're ready when you Are!

There were times when, when people pictured India, it was fakirs with begging bowls, monkeys and endless fields and farms... Today when people think of India what comes to their minds is food, Bollywood (song and dance routines) and BIG FAT weddings... Really - why would the Brangelinas and Liz Hurleys and the Russell-Perrys of the world flock to India for that 'drama' and 'larger than life' wedding... Let me not even start about our weddings..., that may be the topic for a book....

Only in India, can you get away with personal questions like - "When are you getting married" or "Why aren't you still married" and "When are you guys expecting a baby" and then "When are you planning the second one"...I mean, middle aged folks fed up with their own marriages ask such personal, sometimes painful questions... I was a little disappointed when even some well meaning people I respect and adore, kept asking others in our circle as to - "hey when are you getting married" or "when are you having a kid".... and "when is the second"... Certainly these are not items in a shopping list to be ticked off. Count 2 years and atleast you must have ticked off the 'kid' part and another 3 years and the 'second kid' item!

It is as though, without marriage and parenthood, you are incomplete, worse finished! I know, now that , if you are half baked yourself, chances are that these very things will indeed burn you off! While age limit for drinking, voting, driving etc can be defined and set, please for God's sake, allow an individual to decide when s/he is ready for marriage, when s/he is ready to have a child.... and BTW, marriage is not as glorious/ rosy as people make it out to be - its hard work - lot of chewing, digesting and swallowing ego, hard truths and pride, even! And if you really care, its about making it count every single minute. And, and you get to hear the dull, nasty word called 'compromise' as though its some holy chant - BTW compromise, is something you do on someone else's terms - so not really a great thing. Please, people, a true marriage, is something where you discover, explore and include, not where you compromise and deny!

And parenting - parenting is about being a better person than you are or can ever imagine to be, every single day!

So seriously if you feel you are not upto it, probably you're right, don't make other people coax or bully you into thinking you are - chances are that they don't have the first damn clue of what's going on in their own marriage or what a true marriage is all about! And unlike what the majority feel, single people or couples without kids are not callous, insensitive or sick people, they are just the frightfully aware people who dared defy tradition and wanted to seek out life on their own terms.

Marriage, children etc were devised as a way of experiencing life when the Vedas stated the four dimensions of a man's life and when approached appropriately it is life enhancing and profound. And that moment will come in everyone's life, just remember that its different for everyone and it is upto EACH ONE OF US to set that date and time!

Your Girl Child and what she deserves

I have a daughter and I am reading all these articles about women abomination, suppression and harassment and thinking...... I may have scraped past without having to go thro’ these in the extremities mentioned, but will my daughter? I know we have much to be desired in terms of safer laws, better protection, lesser prejudices and greater choices for women as a society, but I cant help shaking off that feeling that there’s a lot that needs to be changed in the way we bring up our children – not just girls, but also boys. Remember, we are a proud patriarchal society that believes that the world is right only when in the hands of men.

So I put down a few things I want to be careful about while bringing up my daughter:

1. Avoid celebrating festivals like 'Karva Chauth' or for that matter any festival where a woman is portrayed to be inferior or dependent to a man. All celebrations should be about life and what life is all 'bout – energizing, vibrant and synonymous to happiness and togetherness. If you are really perturbed about being the first to break tradition, insist that your husband observes the same fast and goes thro' the same routine that you do. After all, there's nothing wrong if the man prays for the long life of his wife too.
2. Do not follow any routines in the family which is highly sexist – like only Mama should cook, only Dad can play… Teach children that we have assumed certain roles because of convenience and not because of our sexes. Let your children see you go out for lunch with your friends/for aerobics class while your husband takes care of the house and kids.
3. I believe every child should be taught four things, at the very least - swimming, driving, some form of martial arts/defense mechanism and cooking. These are life skills and everyone should know this, irrespective of whether s/he is a boy/girl.
4. Teach your child – be it a boy/girl that they need to earn their daily food – which means they need to have contributed their physical, emotional, intellectual abilities in some way – in short there’s just no free lunch whether you have affluent parents/affluent spouse/affluent friends. Teach them the importance of being economically independent and socially respectable. I personally find some of the best ‘jugaad’ and brains rotting away in the Indian household kitchens.
5. Do away as far as possible with pompous weddings, celebrations and flashy show of wealth – exhibitionism and sometimes even baseless traditional practices. They just advocate divide between 'haves' and 'have-nots' and 'weak' and 'strong' – Am sure you can’t advise your relatives and extended family – you will be cast one of those dirty ‘looks’ – but certainly teach your children that ‘marriage’ is more important than the ‘wedding’ and there is no correlation whatsoever between ‘how grand your wedding was’ and ‘how happy your marriage is’…
6. Don’t tell your daughter that she cannot do anything simply because she’s a girl – be it playing cricket or going out in the dark or choosing her own life – prejudices start with our own outlook, so be careful about giving her the dignity she deserves.
7. Tell yourself that the biggest thing you can give your daughter is access to best in class education, not a ‘dhoom dhadaka’ wedding or gold ornaments – don’t even save or keep away money for these things and let her know too – trust me with tenacity, education and confidence she can win the world – not to speak of a life companion.
8. Teach your children to walk away from someone who hurts them emotionally or physically, without guilt in their heads. In India, people put up with offensive partners, teachers, elders because ours is a culture that associates good with meek and docile and people who resist are considered outcasts and perverts.
9. Never punish/segregate your daughter for something that nature has bestowed her with – she needs your understanding and care during her monthly cycle, not seclusion and aloofness.
10. Teach your children to take pride in what nature has bestowed on them – that includes their colour, their features, whatever they are endowed with.  Teach them not to be bogged down / carried away by how others perceive of their physical features or their looks.
11. Teach them religion, if you must – but the highest manifestation of God that I have seen  to date, is when I see my daughter not understanding God but treating with equality all the people around her – be it my maid servant or my husband’s boss. so yes, if you have to teach them religion, insist that He is one of us, all of us and so never turn anyone away from your door, never reject an opportunity to offer a drink of water or a morsel of food – I always believe God comes disguised as people we abhor the most or least expect. 
12. Teach your daughter to walk with her head held high - be it down the street or aisle - teach her to look at life in the eye.
13. But really, the icing of it all is to never feel prejudiced and subjugated yourself, never feel guilt for your feminine side. Our life should be an exploration of all opportunities and advantages and hopefully our daughters will see and realize the possibilities of being a woman & sons will realize how incomplete life is without a woman.

Like many other posts, this one is impromptu and I am looking forward to inputs from my friends who feel strongly about this as I do, to help me complete this list…..

Crass is always adorned with lotta frills...

Ever noticed, no one has ever complained about bad service or bad ambience or even bad decor inside a KFC or a McDonalds - even the bride and groom of big fat Indian weddings would fall flat competing the big gracious smiles of the people at these counters. I, personally, remember many times that I wanted to buy at these places just to appease these "wonderful, sweet people"...

But why is that the service/ambience/decor at most bakeries/fast food/comfort food joints jut way above the benchmark/people's expectations? No its not because they are American or Western or they are the new emblems of customer centricity. I'm sure there is bad service even in America. So what is it then? I can only think of one thing - when a book is empty, you will have to adorn its covers to sell it. Imagine if  the McDs/Pizzerias/KFCs of the world had bad service, bad ambience to top their negative nutrition food, how would they sell?

Agreed these are "comfort" foods - remember how in almost every English movie - the female lead is downing a big bucket of ice cream after she's had a major showdown with her boyfriend/boss/husband/girlfriend/pet animal. So comfort food provide you the sort of comfort where you feel totally liberated while eating it, followed by hours and hours of discomfort, not to speak of the guilt, especially if you are a weight watcher. Don't get me wrong, no, I'm not against people eating junk food (cant care less) and this blog is not about the ill effects of junk food.

It just interests me that crap comes loaded with a lot of dressings and fluff, no pun that! In a world of advertising and derived social tastes, we fall flat to places/things/people who can boost our ego, but in reality are taking our intelligence and instincts for a ride. I have never seen MTR or a Saravana Bhavan, go that extra mile to pat our egos or even ensure we are comfortable there - they are just in the business of good food and they draw the line there, they take that seriously and nothing else.

Let me cut some slack here for the really fine restaurants which are in the business of good food and good experience as well - here they understand that good experience is beyond the walls of the restaurant - they invest in good food too. In the meanwhile, the spread, the offers, the choices and the frills just get better and better at the McDs, KFCs, Dominos and Pizza Huts - after all the better you package the deal, the more it sells!